Suncorp shines a light on charities team members can get behind


Innovative approach to decentralise the choice of charities and design projects with tangible outcomes staff could put their support behind.”


  • Staff participation and monthly donation amounts have doubled since the relaunch
  • Increased charity partners from one to 15, nominated by staff
  • CEO has the driven matched giving program


  • Suncorp is a leading financial services provider in Australia and New Zealand, enabling more than nine million customers to better protect and enhance their financial wellbeing
  • Suncorp wanted to address the decline in its program participation, which was attributed to a lack of awareness among new employees, an increasing desire to directly support individuals through crowdfunding, a shift in priority social issues impacting the communities where Suncorp employees live and worked and disillusionment with an oversubscribed grant program
  • The program re-launch increased awareness and giving behaviour among new employees, empowered employees to support causes impacting local communities, and reallocated grant program funding to employee giving
  • A grassroots approach was used for the launch, identifying 10 regions where employees worked and established a network of champions. The champions inspired giving by ‘walking the talk’ and enabled Suncorp to leverage personal relationships to engage more staff in each region
  • Decentralised decision making empowered employees to select charity partners based on issues they care about in their local area for a term of two years
  • Suncorp’s CEO launched the program at ‘Town Hall’ events accompanied by a launch video that was featured across the intranet, Suncorp TV, Yammer, CEO email updates and through the employee giving e-newsletter
  • Over a month, 30 launch events were attended by over 1000 team members. Effective communication encouraged employees to attend, to meet their charity partners and learn about projects they could support
  • Housing has been provided to 17 young people through YellowBridge Queensland and Helping Young People Achieve
  • 2,070 domestic violence victims have received support through Zephyr Education, Coast Shelter, Shine and Grandparents Raising Children
  • In Victoria and Western Australia, employees brightened the lives of 1,120 seriously ill children and their families through the partnerships with Starlight Children’s Foundation and Ronald McDonald House Western Australia
  • Through its partnership with Mental Health Association Queensland, employees provided mental health education sessions to more than 200 Queenslanders