Clearly very committed at every level and great to see triple matching in place at times throughout the year.  Fun and innovative tactics used to engage employees.  I liked EnergyAustralia’s plans for next year and a clear goal to reach their next $1M.”


  • 67 per cent participation in WPG
  • Count Me In (opt-out) model for existing and new staff has been significant to maintaining participation levels
  • Engagement in the program has helped boost the initial pledge of $1 per week with 25 per cent of staff choosing to increase their weekly donations
  • Excellent senior leadership support with the board and executive team committing one per cent of their salaries to the program
  • Average donation amount of $218 per year


EnergyAustralia is a leading energy retailer and generator with 2.4 million accounts across eastern Australia.  2300 staff are located in offices and energy sites in metro Melbourne and regional locations in Victoria, South Australia and New South Wales.

Senior leadership support is ever present in the EnergyAustralia WPG program with the executive team and board putting their money where their mouth is by pledging one per cent of their salaries to WPG.

High levels of staff engagement with the program have contributed to results. A special campaign – ‘Why I Give’- was the feature of WPG month in June 2021. This invited staff to share their reasons for giving. It helped boost participation and donation amounts, and the program reached the $1 million mark in total donations since launch.

Throughout COVID-19, team members came up with ideas to support charity partners and fellow staff. EnergyAustralia donated kitchen appliances, volunteered time to pack special care packages for women and children facing family violence, and a special one-off fundraising event raised $30,394 for UNICEF to support COVID-19 efforts in India, where EnergyAustralia has a call centre. This demonstrates the deep sense of community connection that is being encouraged and confirms that workplace giving is now firmly embedded across the organisation.

Deep relationships have been established with each of the charity partners to demonstrate how and where WPG donations are directed to achieve social impact.  The chosen charities reflect the deep commitment that EnergyAustralia has to diversity and inclusion.