JB Hi-Fi has an unwavering commitment to workplace giving and its charity partners


A strong link between strategy, culture and the JB Hi-Fi brand promise.”


  • Maintained participation rates above 75% since 2016
  • 5% increase in total employee contributions from 2018
  • Donated $3.2 million including matched contributions this year and a total of $20 million since the program was launched
  • Long-term commitment to its charity partners and significant impact


  • JB Hi-Fi is an Australian and New Zealand retailer of consumer goods, specialising in video games, electronics, hardware and home appliances
  • JB Hi-Fi continues to demonstrate an unwavering commitment to workplace giving through its “Helping Hands” workplace giving program
  • Helping Hands connects the team with the business to generate funds and support key charity partners. The program is embedded into the business strategy
  • Group CEO provides significant time as Chairman of Workplace Giving Australia’s Employee Leadership initiative – championing workplace giving with external business leaders and championing innovation across the sector
  • In October 2018, JB Hi-Fi celebrated its ten-year anniversary of workplace giving. At its annual leadership conference, program achievements were celebrated and new cause areas introduced in response to feedback from team members
  • Helping Hands is promoted in all retail stores via in-store customer collection boxes. The program and charity partners are showcased twice a year through dedicated funding campaigns for two of their charity partners.  This creates a different way for the team to engage and connect with customers, and raise much needed funds for the nominated charity partner
  • In 2019, Helping Hands launched a charity rotation model to ensure the program continues to be dynamic and responsive to the issues that are most important to the business and team members
  • Every charity, that has been part of the Helping Hands program over the last 10 years, has received over $1 million – funds that make a significant difference