Petspiration Group


Measures impact on employee engagement and forms an integrated part of attracting and retaining talent … good internal and external leverage of WPG. WOW – natural disaster store support and stock donations is innovative.


  • The program boasts 100% senior management participation, a 70% rate in the National Support Office with 55% across the store network delivering nearly 55% overall participation.
  • The Foundation goal is 70% overall by 2023 and 100% by 2025.
  • 13 charity partners are part of the Foundation’s Team Giving program
  • Other components include pro bono products, services or facilities, in-kind support, fundraising events and disaster or other one-off appeals


The newly formed Petspiration Group includes PETstock, PETstock Country, PETstock Vet, and various other ventures. The Group has over 250 stores throughout Australia and New Zealand. The Petspiration Group believes in a world where anything is possible for the health and wellbeing of people, pets, and planet.

Foundation Ambassadors in each state communicate the opportunities and impact of Team Giving, with 13 partner charities receiving support through financial and goods donation. Dedicated campaigns also encourage supplier and customer donations. The recent ‘Home Town Heroes’ campaign raised over $50,000, giving an average donation of $5,500 for each charity partner. Additionally, the 2022 Guide Dogs Campaign raised over $220,000 for Guide Dogs Australia, one of our valued charity partners.

In the event of a natural disaster, in-store and online donation opportunities are rerouted to provide for those in need, including the opportunity for the team members to make a one-off donation through the Team Giving portal in support of the appeal.

Through the Petspiration Group bi-annual Engagement Survey, they are able to evaluate the impact of the Petspiration Foundation within the business.  It is seen that team members who are participating in Team Giving are more engaged with the company, and as such, are having a more positive employee experience.

The Foundation and Team Giving program form part of the overall business plan for the Petspiration Group, with a dedicated strategic plan developed for the Foundation through to 2025. All operational and staffing expenses of the Foundation are funded by Petspiration Group, meaning 100% of proceeds are donated to charity partners.