StreetSmart with Sheridan


Inspiring partnership that leverages the resources and capabilities of both partners. Highly targeted, well-researched, appropriate and bespoke to needs and locally driven with wide reach.”


  • Sheridan’s WPG program offers team members and customers the opportunity to make a real difference to the lives of the homeless in their local suburbs and towns
  • Since August 2019, the SleepSafe program has raised $600,000 to provide 40,000 sleep kits for charities across Australia
  • This equates to a saving of over $1 million if the charities were required to purchase the bedding and towels during
  • 34% of SleepSafe community partners are dedicated to supporting Indigenous and Torres Strait Islander clients and 25% is targeted at family violence refuges


Based in Melbourne, StreetSmart Australia is a small team dedicated to supporting over 800 grassroots charity partners across metro and regional areas in Australia. The organisation believes that everyone should have a safe and secure place to call home. Since 2003, StreetSmart Australia has an unrivalled track record of community engagement and activation to raise funds and awareness for smaller grassroots homeless services.  It has distributed over $8.5 million to smaller services that are responding to at risk and experiencing homelessness.

Sheridan Australia is a national homewares retail icon, with over 90 store locations across Australia.

Every night, over 116,000 Australians are without a safe and secure place to sleep. Sheridan and StreetSmart partnered to make impact at the grassroots of the issue.  In addition, they wanted to build a partnership that could be spread across their 90+ store locations and involve Sheridan team members and customers.  Funds raised delivered much needed and practical ‘sleep kits’ to those at risk and sleeping rough in their communities.

The collaboration was in development for over 12 months and a dedicated committee of 20+ Sheridan team members from all levels of the business was formed to ensure a sophisticated execution of the campaign.  Each store was matched to a local community/charity and a mapping tool kept track of their fundraising efforts as well as optimising the delivery of the funds to those who needed it most.