Ending energy poverty together through solar lighting

FROM THE JUDGES:

Huge staff engagement and a massive launch.”

KEY RESULTS + FEATURES

  • 18,000 employees globally supported the SolarBuddy solar light assembly program
  • Flight Centre Travel Group (FCTG) embraced the work of SolarBuddy by including it across all areas of the business including customer communications
  • Partnership launched on a global stage, raising awareness to over 3,500 employees

OVERVIEW + HIGHLIGHTS

  • SolarBuddy is dedicated to educating and empowering the next generation to change the lives of children living in energy poverty through its innovative education and engagement programs
  • SolarBuddy developed a unique partnership with FCTG which has enabled over 18,000 employees across Australia and the world to embrace the SolarBuddy solar light assembly program
  • Each participant learned about energy poverty, assembled their own solar light to donate to a child, personally wrote a loving letter to the recipient child and in many instances accompanied the SolarBuddy team to various countries
  • The donation of time, resources and income from staff supports the success of the program
  • SolarBuddy has delivered a simple, effective and tangible workplace giving program that is easy to understand, manage and is cost effective
  • FCTG embraced the work of SolarBuddy through the inclusion of the fight against energy poverty at all team events, media support, conference partnerships and introductions to industry partners. In addition, since July 2019, the campaign has been incorporated into all customer facing communication
  • The partnership was launched at the annual FCTG global gathering in Germany, where over 3,500 employees attended. Since launch, over 85% of the global FCTG workforce has participated in a SolarBuddy event in one form or another
  • The success of the partnership was highlighted at the 2019 FCTG global gathering in Las Vegas with the announcement that the partnership has the goal to end energy poverty in two countries. This equates to a monetary value in the vicinity of $4.5 million and the provision of over 150,000 solar lights for children