Listening to staff uplifts program

FROM THE JUDGES:

“Good research into other successful giving programs.”

OVERVIEW + HIGHLIGHTS

• The ‘PETstock Assist Team Giving Program’ was established in 2014 with 7.5% participation rate.

• Originally the program had a single charity as the beneficiary. After listening to feedback from its employees, PETstock decided it was time for a change.

• The team reviewed employee feedback, engaged with expert advice from 1Mdonors.org.au and reviewed key learnings from award winning programs.

• A key enhancement was expanding the offering to a selection of charity partners that take into account staff preferences and are aligned to the company’s overall vision.

• The new strategy also improved community impact, included an updated vision and mission, and involved extending the program to New Zealand.

• The relaunch has seen participation grow from 52% to 59% in four months.
• Keys to success include enhanced charity relationships, increased team engagement and better alignment between the program and the business.

• The renewed commitment to workplace giving is demonstrated in the company business plan where it is now featured as its own entity.

 

RESULTS + IMPACT

• Workplace giving participation: 59.4% of 1,704 staff
• 7.5% growth in four months since relaunch
• Funds have supported training camps for PTSD teams at Assistance Dogs Australia

• More than $10k a month being donated