BOC team members ‘fly the kite’ with family and friends to support Redkite
FROM THE JUDGES:
This innovation empowered staff, engaged senior leaders and supported their charity partner.”
INNOVATION + IMPACT
- $2 million donated to Redkite over 20 years of partnership
- $30,000 raised through one ‘Kitetime’ initiative in April 2019
- Kitetime has been running since 2009
OVERVIEW + HIGHLIGHTS
- BOC, a subsidiary of Linde plc, is a supplier of compressed and bulk gases, chemicals and equipment. BOC empowered staff to take time off with family and friends to support charity partner Redkite
- With a diverse workforce located across many different sites, BOC face the challenge of engaging staff with charity partners and providing a strong sense of community for the causes
- BOC developed Kitetime, which offer staff the opportunity to take leave (between two and eight hours) and donate the annual leave pay for these hours to Redkite
- 25 staff site champions volunteered to drum up support for the 2019 campaign
- Senior leaders promoted Kitetime during quarterly town hall meetings
- April was chosen as the month for the Kitetime campaign as it’s a month with a large amount of public holidays. This made the program accessible to staff
- During Kitetime month, BOC hosted ‘Red Day’ where staff were encouraged to creatively express their interpretation of Redkite with the added opportunity to win prizes
- To engage staff that were unable to take leave, a raffle was promoted with the opportunity to win leave and other prizes meaningful to the BOC team
- A drawing and photo competition was also run during Kitetime month to further engage staff and bring greater awareness about Redkite their families
- BOC shared the concept with the workplace giving network and encourages other organisations to take up Kitetime to support Redkite