Being ‘Wild at Work’ boosts engagement and funds


”Excellent submission and very strong results.”


  • Conservation organisation Worldwide Fund for Nature (WWF) directed its focus towards growing its workplace giving offering in 2018 by hiring a dedicated workplace giving coordinator.
  • This was the catalyst for greater engagement with existing workplace giving partners and enabled the roll out of the new “Wild at Work” program.
  • The campaign was communicated to both existing partners and prospects through the development of an engagement package. This included an infographic, video and a new workplace giving page on its website.
  • The website featured a section for both employers and employees, and both pages housed downloadable materials (e.g. Green Office Toolkit).
  • Activations employers could engage with were The Solar Light Challenge, Wild Talks, skilled volunteering and Tree Planting programs. The in-office talks and tree planting were only available to organisations that had at least one person donating to WWF through workplace giving.
  • This strategy incentivised organisations to nominate WWF as a strategic charity partner and uplifted workplace giving donations.
  • Keys to success were having a clear mission, strategy and measureable outcomes. Making workplace giving a core focus has enabled WWF to communicate effectively with partners and donors, and increased its overall workplace giving income.


  • 62% more workplace giving income in 2018 V 2017
  • Six new employer partners
  • More than 30 companies engaged in staff activations in the year since relaunch
  • Collaborative relationships developed with workplace giving partners