Australia Post answers the call from its workforce and the community to support drought relief

FROM THE JUDGES:

Provides creative ways for staff to give through bespoke campaigns and removing barriers to ensure all 35,000 staff have access to the program.”

KEY RESULTS + FEATURES

  • Multi-faceted campaign including workplace giving, grant funding, awareness-raising, mental health support, fundraising, a disaster appeal and the release of a special Drought Relief Stamp pack
  • Enhanced dollar for dollar matching for the drought relief campaign
  • $820,000 (including matching) was donated to charities in FY18
  • $5.6 million has been donated to charities since 2009

 OVERVIEW + HIGHLIGHTS

  • Australia Post is a government-owned corporation that provides a range of postal and trusted services both locally and internationally. Australia Post has a diverse workforce and is one of the most geographically spread employers in Australia
  • Workplace giving is supporting employee engagement strategies. New staff are connected very early into giving at Australia Post via a workplace giving module for new employees in the on-boarding induction pack
  • Recent research showed that employees involved in workplace giving felt greater levels of pride, sense of connection with the organisation and workplace satisfaction than those not connected to the program
  • Integrated communication channels include email, social media, intranet, posters, team meetings and onboarding packs for new staff
  • Drought Relief has galvanised staff and a special workplace giving campaign was created. This was led by an appeal to support four charities at the frontline of drought response: Australian Red Cross, Rural Aid’s Buy a Bale appeal, Aussie Helpers and Lifeline.  Additional company dollar matching was allocated to boost the campaign and support staff giving
  • Australia Post approached Rural Aid as its ‘Buy a Bale’ campaign had been identified by staff as a program they wanted to get behind. Support for Rural Aid was broadened to include customers and other stakeholders Australia Post when Australia Post decided to release a special Drought Relief Stamp pack that highlighted the corporation’s donation to Rural Aid. The connection was then physically brought to life with a convoy of hay purchased through staff and enterprise giving, that was delivered to farmers in Broken Hill with an Australia Post truck in the lead. This partnership created a multiple stakeholder opportunities to support drought relief and increased workplace donors from 19 to 132.
  • Further support was provided to Australian Red Cross through the acceptance of over the counter customer donations in post offices across the country. Also, the drought response was extended to support the Foundation for Rural and Regional Renewal’s grants program to help farmers get back on their feet, and ReachOut to help youth in drought affected regions of NSW and QLD
  • The program was both planned and responsive and has become a true proof point for Australia Post’s key giving tagline: There’s more than one way to give