Success Stories

ANZ double matches donations to triple its social impact

FROM THE JUDGES:

Brilliant multi-channel communications campaign with terrific impact.”

KEY RESULTS + FEATURES

  • 6% donation increase from 2017, with $986,000 being distributed to charity partners in 2018
  • 77% increase in workplace giving participation since refreshing the program in May 2018
  • 32% uplift since the double matching announcement in May 2019
  • A positive cultural shift towards fundraising, with team members and charities seeing the benefit of workplace giving donations going three times as far

 OVERVIEW + HIGHLIGHTS

  • Established in 1835, ANZ is among the top four Australian banks and top 50 in the world. ANZ operates in 33 markets with a purpose to shape thriving communities through the priorities of financial wellbeing, environmental sustainability and housing
  • Surveys revealed that ANZ employees, including executive teams, had limited knowledge of workplace giving. Coupled with declining participation rates, an updated program was needed to align its 18,000 employees with ANZ’s purpose
  • An easily recognised internal brand ‘Give@ANZ’ was created to support the volunteering and workplace giving programs
  • The 22 charity partners were assessed against ANZ’s purpose and strategy. All charities were retained to ensure continued support from staff already contributing, with an additional eight added which aligned to ANZ’s purpose
  • Set a goal to donate $1 million to its charity partners in FY19
  • The program refresh involved Executive sponsorship, quarterly email updates, refreshed details in the induction training for new staff, lunch and learn sessions, hosting four Community Expo events across the country, and the launch of the ‘Donate a Dollar’ campaign, which encourages small donations from many to create collective impact
  • Hosted a ‘Community Expo’ for its staff in May 2019 where ANZ’s 26 charity partners had booths and shared information for staff to understand their respective missions. A  CEO email and video announced the new commitment and focus, the triple matching campaign and encouraged staff to get involved
  • Greater opportunities to share valuable information about workplace giving through strategy days, leadership forums, conferences, lunch and learn sessions and community expos is proving to be a valuable means of engagement with staff and  ANZ’s community investment programs