A commitment to community drives iGive


A large launch event and sustained communication has embedded the program across the business.”


  • 80% of staff signed up at launch with an average annual donation $245 per person
  • Senior leadership team involved in the launch and ongoing communications
  • Charity partners chosen that aligned with core business purpose and mission
  • Dollar for dollar matching up to $50,000 per annum


  • iNova Pharmaceuticals develops, markets and sells a range of non-prescription healthcare products and prescription medicines in over 20 countries. The ANZ regional office in Chatswood, Sydney is home to the local commercial team, with a staff of 112.  Another 87 team members work remotely around Australia
  • Main drivers to launch ‘iGive’, iNova’s workplace giving program, included its commitment to the community, positive benefits of the program for business and charities, team engagement and staff support
  • Support and endorsement from the CEO and senior leaders, as well as guidance from Workplace Giving Australia, allowed the team to plan and prepare for the launch
  • A survey was conducted to determine staff interest and cause areas. A shortlist was formed by iNova’s working team which selected three charity partners that aligned most to iNova’s mission and staff cause areas
  • iGive was launched at the annual conference, the one day of the year where 100% staff come together. Clearly explaining payroll giving to staff, in addition to emotional live presentations with videos from the charity partners, was successful in engaging the team
  • Following the launch, a well-paced communications program was created, including newsletters, intranet, staff ‘Town Hall’ meetings and engaging induction materials
  • iGive champions, a group of passionate volunteers, supported the communication campaign
  • To maintain enthusiasm and energy for iGive, activities and volunteering events have been held in support of the charities. Team member donations at these events were also matched
  • Team members gave positive feedback following the launch, with 99% agreeing that the iGive program makes iNova a ‘better place to work’
  • The total value of donations to the three chosen charity partners between the January launch and August 2019 is $55,132 (including matching)