A commitment to community drives iGive
FROM THE JUDGES:
A large launch event and sustained communication has embedded the program across the business.”
KEY RESULTS + FEATURES
- 80% of staff signed up at launch with an average annual donation $245 per person
- Senior leadership team involved in the launch and ongoing communications
- Charity partners chosen that aligned with core business purpose and mission
- Dollar for dollar matching up to $50,000 per annum
OVERVIEW + HIGHLIGHTS
- iNova Pharmaceuticals develops, markets and sells a range of non-prescription healthcare products and prescription medicines in over 20 countries. The ANZ regional office in Chatswood, Sydney is home to the local commercial team, with a staff of 112. Another 87 team members work remotely around Australia
- Main drivers to launch ‘iGive’, iNova’s workplace giving program, included its commitment to the community, positive benefits of the program for business and charities, team engagement and staff support
- Support and endorsement from the CEO and senior leaders, as well as guidance from Workplace Giving Australia, allowed the team to plan and prepare for the launch
- A survey was conducted to determine staff interest and cause areas. A shortlist was formed by iNova’s working team which selected three charity partners that aligned most to iNova’s mission and staff cause areas
- iGive was launched at the annual conference, the one day of the year where 100% staff come together. Clearly explaining payroll giving to staff, in addition to emotional live presentations with videos from the charity partners, was successful in engaging the team
- Following the launch, a well-paced communications program was created, including newsletters, intranet, staff ‘Town Hall’ meetings and engaging induction materials
- iGive champions, a group of passionate volunteers, supported the communication campaign
- To maintain enthusiasm and energy for iGive, activities and volunteering events have been held in support of the charities. Team member donations at these events were also matched
- Team members gave positive feedback following the launch, with 99% agreeing that the iGive program makes iNova a ‘better place to work’
- The total value of donations to the three chosen charity partners between the January launch and August 2019 is $55,132 (including matching)